The Pinnacle Experience

NOVEMBER 13-15, 2019
Denver, Colorado

An Event for A/E/C Marketing Leaders


SMPS announces the third annual learning and networking event for our members and colleagues specifically designed for senior marketing leaders. Attendance is limited to guarantee an impactful learning and networking experience.

Why Attend?

“The Pinnacle Experience challenged me to stretch my mind in new ways.”

-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.

“The Pinnacle Experience gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff
Owner / Principal Consultant, Hoffhaus Creative

Registration is almost sold out.

Reserve your spot today and save $50.

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The Pinnacle Experience is a symposium-style learning opportunity for senior marketing leaders. During this thought-provoking event, we’ll discuss fresh ideas, exchange unique perspectives with other marketing and business development leaders, and learn about and share inspiring successes. You’ll be challenged by thought-provoking speakers, addressing a variety of factors associated with setting strategic direction and leading successful firms.

Participants will engage with others as we explore resiliency, strategic planning, technology, and other forward-thinking trends affecting the A/E/C industries. As you leave, you will be armed with innovative tools and smart practices to strengthen your firm and its future while increasing business.

Program themes include:
  • The Evolution & Awakening of The Modern CMO
  • Innovation in Branding
  • Value Proposition
  • Resilience: Surviving and Thriving in Today’s Business Climate
  • Diversity & Inclusion: The Impact on Your Bottom Line
  • Agile Marketing
  • Marketing Trends to Watch


The Pinnacle Experience returns in 2019 as the event for professionals with significant experience (10-15+ years) who serve as the “first chair” for leading their firm’s marketing and business development efforts. This may include CEOs, CMOs, directors, principals, vice presidents, and SMPS Fellows. Attendance is limited to approximately 100 qualified professionals in order to guarantee an impactful learning and networking experience.


Stacy Stout, FSMPS, CPSM


R. Tim Barrick, FSMPS
Dawn Savage, FSMPS, CPSM
Heather Ward
Ida Cheinman, CPSM
David Werking, FSMPS, CPSM

Download 2018 Attendees List


Conference Location

Four Seasons Hotel Denver
1111 14th Street
Denver, CO 80202

Located in the heart of downtown Denver’s bustling Theatre District, our host hotel is a short walk from some of the city’s best shopping, including the famed 16th Street Mall and the boutiques of historic Larimer Square, while complimentary town-car service will take you to the chic Cherry Creek North. Three professional sports arenas, offering baseball, basketball, football, hockey and soccer, are just minutes away, as are family-friendly attractions such as the aquarium, the botanic gardens and the renowned Denver Zoo.

Hotel Reservations

SMPS has negotiated a great rate at our deluxe host hotel of $235 per evening (plus local taxes). If you wish to extend your stay (pre or post the event), you must call the hotel to make a reservation.

To make a reservation online:

1. Visit
2. On the main page enter your check in and check out dates.
3. Enter the promo code PE1119 (case sensitive).
4. Confirm a room and details.

Please note the online webcode will not allow guests to book pre or post nights or upgraded room categories. These reservations should be made by calling the reservations department directly.

Reservations by phone:

1. Call 303.389.3300 and ask for in-house reservations.
2. Specify you are calling in for “The Pinnacle Experience” to receive the discounted rates.

Please note the reservations office is open Monday–Friday, 8 a.m.–6:45 p.m. and Sat./Sun. 9 a.m.–5:45 p.m. (Mountain Standard Time).

Driving to the Hotel

Valet parking is available at $49/night but you may wish to consider other nearby parking garages upon your arrival.

Flying to Denver

Attendees arriving at the airport are encouraged to use the RTD light rail system to/from the Denver Airport (University of Colorado Line; fare is $10.50 one way). The driving time is approximately 45 minutes (depending on traffic). Uber/Lyft are available from Union Station (the RTD terminating point) to the hotel or you can walk roughly .6 mile. Travel time by RTD is approximately 45 minutes – one hour. Click here for more information.

Taxis are also available at a flat rate of $55.57+tip (fares are metered on the return trip to the airport).


Wednesday, November 13
Registration 3 – 6 p.m.
Welcome Reception 6 – 8 p.m.

Thursday, November 14
Registration 7 a.m.
Breakfast 7:30 – 8:30 a.m.
Program 8:30 a.m. – 4:30 p.m. (lunch included)
Networking/Social Event 6 – 8 p.m.

Friday, November 15
Breakfast 7:30 – 8:30 a.m.
Program 8:30 a.m. – 2 p.m. (lunch included)

The programs and speakers will be announced soon. Subject to change.

RegistrationSMPS MemberSMPS FellowSMPS Nonmember
Early-bird: Now-June 30$849$749$1,049
Regular: July 1-Oct. 31$949$799$1099
Late: Nov. 1-Onsite$999$849$1149

Register Here

Download Registration Form (PDF)

Your registration fee includes the meeting materials, all meals listed on the schedule, Wi-Fi in the meeting room, and access to great content.

Cancellation policy: Cancellations must be received in writing and sent to SMPS, Attn: Education, 123 N. Pitt Street, Suite 400, Alexandria, VA 22314. The registration fee will be refunded if cancellation is received two weeks prior to the event. No registration fees will be refunded with less than two weeks’ notice. A substitute may attend for no extra charge provided SMPS is notified of the substitution or transfer prior to the start of the event. Please see our complete registration and cancellation policy.

2018 Recap Report

The 2nd annual Pinnacle Experience was a thought-provoking learning and networking opportunity for the participants. View the post-event report full of the knowledge shared during the experience. We encourage you to share this with your colleagues.

Download Now